Is Little League More Popular Than Major League Baseball?
That groan you heard emanating from the Atlanta offices of TBS, Major League Baseball's new postseason broadcast partner, was another round of disappointing ratings for the National League playoffs. Despite relatively high viewership for playoff series involving the Red Sox and the Yankees, ratings for the National League Championship Series involving the Colorado Rockies and the Arizona Diamondbacks were lower than ESPN's Home Run Derby (4.3 percent) and ABC's Little League World Series final (3.3 percent). Evidence that on the eve of the World Series a decline in baseball's TV viewership that started in the mid-90s is still very much in effect.
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